EVENT MANAGEMENT & PROMOTION
The Power of Community
The RIDH team has strategically planned and executed the marketing of this event since its inception. Building a community and fostering relationships is about more than money. The revenue from Egg Fest pays for the event and in 2018 left a balance of $45,000 that was given to local charities. From billboards, targeted social media placement on FB and Instagram, geographically strategic direct mail campaigns, and promotional videos that encourage viewers to get involved, this is an event that we work on 52 weeks a year. But we don’t mind one bit.